Marketing - Sports and Entertainment Marketing
The Sports and Entertainment pathway focuses on the marketing of sports and entertainment events. These courses will allow students to explore major segments of the sport and event industry and the social and economic impact the industry has on the local and global economy, study the history and foundation of sports and entertainment marketing, current trends as well as forecast future trends, and provides students with opportunities to develop managerial and analytical skills and broaden their knowledge of sports/entertainment marketing. This pathway will give you an idea about what employment is like in fields relating to marketing in sports and entertainment, branding, advertising, and entrepreneurship.
Course 1: Principles of Marketing
The first course teaches students all the ways fulfills consumer and business needs and wants for products and services. Students obtain basic knowledge of marketing, employability skills, explore major segments of the sport and event industry and the social and economic impact the industry has on the local and global economy. Students will engage in hands-on learning through presentations and marketing documents.
Course 2: Introduction to Sports and Entertainment Marketing
The second course teaches students about history and foundation of sports and entertainment marketing, current trends as well as forecast future trends. This course introduces the student to the major segments of the Sports and Entertainment Industry and the social and economic impact it has on the local, state, national, and global economies.
Course 3: Advanced Sports and Entertainment Marketing
The third course provides students opportunities to develop managerial and analytical skills and deepen their knowledge in sports/entertainment marketing. Project-based instruction, together with a variety of work-based learning activities, provide real-world application.
Work-Based Learning opportunity is also available through the Pack Shack.
DECA is the Career Technical Student Organization (CTSO) for this pathway. Students will have opportunities to compete with other schools in the state and nationally. This CTSO also serves as a networking platform for students and offers scholarships for college.
Course 1: Principles of Marketing
The first course teaches students all the ways fulfills consumer and business needs and wants for products and services. Students obtain basic knowledge of marketing, employability skills, explore major segments of the sport and event industry and the social and economic impact the industry has on the local and global economy. Students will engage in hands-on learning through presentations and marketing documents.
Course 2: Introduction to Sports and Entertainment Marketing
The second course teaches students about history and foundation of sports and entertainment marketing, current trends as well as forecast future trends. This course introduces the student to the major segments of the Sports and Entertainment Industry and the social and economic impact it has on the local, state, national, and global economies.
Course 3: Advanced Sports and Entertainment Marketing
The third course provides students opportunities to develop managerial and analytical skills and deepen their knowledge in sports/entertainment marketing. Project-based instruction, together with a variety of work-based learning activities, provide real-world application.
Work-Based Learning opportunity is also available through the Pack Shack.
DECA is the Career Technical Student Organization (CTSO) for this pathway. Students will have opportunities to compete with other schools in the state and nationally. This CTSO also serves as a networking platform for students and offers scholarships for college.